Malika, Malika
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Full Name
Malika, Malika
Vernacular Name
Malika M
Variants
Malika, M
Malika, Malika
Malika
Malika, Malika
Malika
Main Affiliation
Personal Site
Email
malika@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Malika is an Assistant Professor in the Department of Marketing at IIM Bangalore. Prior to joining, she was an Assistant Professor/Faculty Fellow in the Department of Marketing at the Stern School of Business. She earned her Ph.D. in Management from Indian School of Business, her M.Phil. in Social and Developmental Psychology from University of Cambridge and her M.A. and B.A. in Psychology from Panjab University. Her research focuses on individual differences and cultural differences in interpersonal and consumer context.
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2023 | Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms | - | Malika, Malika ; Maheswaran, Durairaj | Journal of the Academy of Marketing Science | Vol.51 | 1266-1283p. |