Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Chakrabarty, Patrali
Loading...
4
0
5
0
false
Loading...
2
0
5
0
false
Full Name
Chakrabarty, Patrali
Vernacular Name
Patrali Chakrabarty
Variants
Patrali Chakrabarty
Main Affiliation
Loading...
3
0
5
0
false
Date issued
Type
Fulltext
Results 1-3 of 3 (Search time: 0.002 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 15-May-2011 | Subscription or pay as you go: A pricing question for infrequent service usage | - | Jonnalagedda, Sreelata ; Chakrabarty, Patrali | ||||
| 2 | 30-Oct-2010 | Building alternative models of brand inertia | - | Jonnalagedda, Sreelata ; Chakrabarty, Patrali | ||||
| 3 | 2010 | An eye for an eye: impact of sequelization and comparison in advertisements on consumer’s perception of brands | - | Banerjee, Bibek ; Patrali, Chakrabarty | 40p. |