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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Lyndem, Preeti Krishnan
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Full Name
Lyndem, Preeti Krishnan
Vernacular Name
Preeti Krishnan Lyndem
Variants
Preeti Krishnan Lyndem
Main Affiliation
Scopus Author ID
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2012 | Impact of brand-building activities and retailer-based brand equity on retailer brand communities | - | Samu, Sridhar ; Lyndem, Preeti Krishnan ; Litz, Reginald A | European Journal of Marketing | Vol.46 | Iss.11 | 1581-1601p. |