Lyndem, Preeti Krishnan
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Full Name
Lyndem, Preeti Krishnan
Vernacular Name
Preeti Krishnan Lyndem
Variants
Preeti Krishnan Lyndem
Main Affiliation
Scopus Author ID
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2012 | Impact of brand-building activities and retailer-based brand equity on retailer brand communities | - | Samu, Sridhar ; Lyndem, Preeti Krishnan ; Litz, Reginald A | European Journal of Marketing | Vol.46 | Iss.11 | 1581-1601p. |