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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Jha, Mithileshwar
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Full Name
Jha, Mithileshwar
Vernacular Name
Mithileshwar Jha
Variants
Mithileshwar Jha
Main Affiliation
Scopus Author ID
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Results 1-3 of 3 (Search time: 0.001 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2013 | Marketing management: a South Asian perspectives, 14th edition | - | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar | ||||
| 2 | 1997 | Marketing in the new era: combating competition in a globalizing economy by J S Panwar, Sage Publication, New Delhi, 1997, 277p., Rs. 350.00 | - | Jha, Mithileshwar | IIMB Management Review | Vol.9 | Iss.4 | 116-117p. |
| 3 | 1999 | Database marketing: know what your customer wants by I Linton, Macmillan, Delhi, 1998, 196p., Rs. 130 | - | Jha, Mithileshwar | IIMB Management Review | Vol.11 | Iss.3 | 159-160p. |