Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Jha, Mithileshwar
Loading...
4
0
5
0
false
Loading...
2
0
5
0
false
Full Name
Jha, Mithileshwar
Vernacular Name
Mithileshwar Jha
Variants
Mithileshwar Jha
Main Affiliation
Scopus Author ID
Loading...
3
0
5
0
false
Results 1-2 of 2 (Search time: 0.001 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2009 | Marketing management: a south asian perspective, 13th edition | - | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar | ||||
| 2 | 2001 | Hands-on social marketing: a step-by-step guide by Nedra Kleine Weinreich, Sage Publications, 1999, 262p., $ 29.95 (Paper). | - | Jha, Mithileshwar | IIMB Management Review | Vol.13 | Iss.3 | 1p. |