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Srinivas-Prakhya.jpg picture
Full Name
Prakhya, Srinivas
Vernacular Name
Srinivas Prakhya
 
Variants
Srinivas Prakhya
 
 
 
Email
sprakhya@iimb.ac.in
 
Scopus Author ID
Researcher ID
 
Biography
Srinivas Prakhya’s research interests include Econometric Models of Consumer Behaviour, Direct Marketing, Decisions under Uncertainty, and Brand Choice Models. Professor Prakhya’s teaching areas are: Individual Choice Behaviour, Econometric Modeling of Consumer Behaviour, Knowledge Creation and Transfer, and Leadership, Self-Enquiry and Management. Professor Srinivas Prakhya has provided consulting service to demand forecasting, brand choice models, direct marketing, and choice based conjoint analysis to Fujitsu Telecom, Kraft, Kellogg's, TVS Finance, and NAL.
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Publications

Refined By:
Author:  Anand, K

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12013Exploring the relationship between top management's peripheral vision, their leadership orientations, and employees' organizational identification as perceived by knowledge workers: an empirical analysis-Anand, K ; Sinha, Deepak Kumar ; Prakhya, Srinivas ; Prasad, Lakshmanan ASCI journal of managementVol.42Iss.21-25p.