1. IIMB-

Prakhya, Srinivas

Network Lab View Statistics Email Alert RSS Feed

Professional Qualifications

Loading... 4 0 5 0 false

Profile

Loading... 2 0 5 0 false
Srinivas-Prakhya.jpg picture
Full Name
Prakhya, Srinivas
Vernacular Name
Srinivas Prakhya
 
Variants
Srinivas Prakhya
 
Main Affiliation
 
Personal Site
 
Email
sprakhya@iimb.ac.in
 
Scopus Author ID
Researcher ID
 
Biography
Srinivas Prakhya’s research interests include Econometric Models of Consumer Behaviour, Direct Marketing, Decisions under Uncertainty, and Brand Choice Models. Professor Prakhya’s teaching areas are: Individual Choice Behaviour, Econometric Modeling of Consumer Behaviour, Knowledge Creation and Transfer, and Leadership, Self-Enquiry and Management. Professor Srinivas Prakhya has provided consulting service to demand forecasting, brand choice models, direct marketing, and choice based conjoint analysis to Fujitsu Telecom, Kraft, Kellogg's, TVS Finance, and NAL.
Loading... 3 0 5 0 false

Publications

Refined By:
Date Issued:  [2000 TO 2024]
Date Issued:  [2010 TO 2019]

Results 1-5 of 5 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12018A satisficing approach to eliciting risk preferences-Prakhya, Srinivas ; Ranganathan, Kavitha ; Berg, Nathan Journal of Business ResearchVol.82127-140p.
22010Existential beliefs and values-Narasimhan, Niranjan ; Bhaskar, Kumar ; Prakhya, Srinivas Journal of Business EthicsVol.96Iss.3369-382p.
32013Exploring the relationship between top management's peripheral vision, their leadership orientations, and employees' organizational identification as perceived by knowledge workers: an empirical analysis-Anand, K ; Sinha, Deepak Kumar ; Prakhya, Srinivas ; Prasad, Lakshmanan ASCI journal of managementVol.42Iss.21-25p.
42012Global shapes of preference scaling functions-Ranganathan, Kavitha ; Prakhya, Srinivas Journal of interdisciplinary EconomicsVol.24Iss.2145-172p.
52011Strategic commitment and timing of internationalization from emerging markets: evidence from China, India, Mexico, and South Africa-Wood, Eric ; Khavul, Susanna ; Perez-Nordtvedt, Liliana ; Prakhya, Srinivas ; Velarde Dabrowski, Raul ; Zheng, Congcong Journal of Small Business ManagementVol.49Iss.2252-282p.