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Prithwiraj_Mukherjee.jpg picture
Full Name
Mukherjee, Prithwiraj
Vernacular Name
Prithwiraj Mukherjee
 
Variants
Prithwiraj Mukherjee
 
 
 
Email
pmukherjee@iimb.ac.in
 
Scopus Author ID
Researcher ID
 
Biography
Prithwiraj Mukherjee teaches marketing management and marketing research at various programs including the MBA, PhD and executive education. His interests lie in behavioral decision making, agent-based models, digital marketing and new product development. He uses a variety of methods in his research, including mathematical modeling, lab experiments and computer simulations. He has done executive education sessions at IIM Bangalore for companies like Syntel, Novo Nordisk, Deloitte and HEC-Paris, apart from teaching in IIM Bangalore’s open certificate programs. He has also taught marketing management during his PhD days at ESSEC in Cergy-Pontoise, France. He received a PhD in Marketing from ESSEC (awarded jointly with the University of Cergy-Pontoise), France, a masters in Chemical Engineering from the Indian Institute of Science Bangalore and a bachelors in Chemical Engineering from the National Institute of Technology Karnataka, Surathkal. Prithwiraj has previously worked as a programmer at Oracle and a proc
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Publications

Results 1-5 of 5 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12022Platform exploitation in the sharing economy-Anand, Abhinav ; Dutta, Souvik ; Mukherjee, Prithwiraj 20p.
22019Influencer marketing with fake followers-Anand, Abhinav ; Dutta, Souvik ; Mukherjee, Prithwiraj 37p.
32020Import tax evasion in cross-border e-commerce-Anand, Abhinav ; Dutta, Souvik ; Mukherjee, Prithwiraj 28p.
42020Can audits deter performance exaggeration?-Dutta, Souvik ; Anand, Abhinav ; Mukherjee, Prithwiraj 26p.
52019The Antecedents and Rebroadcast Consequences of Clickbait-Mukherjee, Prithwiraj ; Dutta, Souvik ; Mani, Dalhia 42p.