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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Mukherjee, Prithwiraj
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Full Name
Mukherjee, Prithwiraj
Vernacular Name
Prithwiraj Mukherjee
Variants
Prithwiraj Mukherjee
Main Affiliation
Personal Site
Email
pmukherjee@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Prithwiraj Mukherjee teaches marketing management and marketing research at various programs including the MBA, PhD and executive education. His interests lie in behavioral decision making, agent-based models, digital marketing and new product development. He uses a variety of methods in his research, including mathematical modeling, lab experiments and computer simulations. He has done executive education sessions at IIM Bangalore for companies like Syntel, Novo Nordisk, Deloitte and HEC-Paris, apart from teaching in IIM Bangalore’s open certificate programs. He has also taught marketing management during his PhD days at ESSEC in Cergy-Pontoise, France. He received a PhD in Marketing from ESSEC (awarded jointly with the University of Cergy-Pontoise), France, a masters in Chemical Engineering from the Indian Institute of Science Bangalore and a bachelors in Chemical Engineering from the National Institute of Technology Karnataka, Surathkal. Prithwiraj has previously worked as a programmer at Oracle and a proc
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Results 1-3 of 3 (Search time: 0.002 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 27-Sep-2016 | Cauvery dispute: The importance of dimensional analysis | - | Mukherjee, Prithwiraj | LiveMint | |||
| 2 | 2022 | Did clickbait crack the code on virality? | - | Mukherjee, Prithwiraj ; Dutta, Souvik ; De Bruyn, Arnaud | Journal of the Academy of Marketing Science | Vol.50 | Iss.3 | 482-502p. |
| 3 | 2023 | Platform exploitation in the sharing economy | - | Anand, Abhinav ; Dutta, Souvik ; Mukherjee, Prithwiraj | Operations Research Letters | Vol.51 | Iss.1 | 47-53p. |