Dutta, Souvik
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Full Name
Dutta, Souvik
Vernacular Name
Souvik Dutta
Variants
Souvik Dutta
Souvik Datta
Datta, Souvik
Souvik Datta
Datta, Souvik
Main Affiliation
Scopus Author ID
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Type
Fulltext
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2022 | Did clickbait crack the code on virality? | - | Mukherjee, Prithwiraj ; Dutta, Souvik ; De Bruyn, Arnaud | Journal of the Academy of Marketing Science | Vol.50 | Iss.3 | 482-502p. |