1. IIMB-

Das, Gopal

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Full Name
Das, Gopal
Vernacular Name
Gopal Das
 
Variants
Gopal Das
 
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Email
gopal.das@iimb.ac.in
 
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Researcher ID
 
Biography
Gopal’s research interests include consumer emotion, motivation, scarcity, information processing and retailing. He teaches courses on consumer behaviour, marketing research, and experimental design. He has over 11 years of teaching and research experience. He was a Visiting Scholar of HKUST Business School, Hong Kong. He has guided few Ph.D/FPM scholars. Gopal teaches courses on consumer behaviour, marketing research, and experimental design.
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Publications

Results 21-25 of 25 (Search time: 0.003 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
212019To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising-Das, Gopal ; Wiener, Hillary J D ; Kareklas, Loannis Journal of Business ResearchVol.96147-156p.
222022Tourists and AI: A political ideology perspective-van Esch, Patrick(57211982376) ; Das, Gopal ; Jain, Shailendra Pratap ; Wirtz, Jochen Annals of Tourism ResearchVol.97AN:103471
232022Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore-Wirtz, Jochen ; Lin, Chen ; Das, Gopal Journal of Services MarketingVol.36Iss.4461-466p.
242020When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge-Das, Gopal ; Roy, Rajat ; Naidoo, Vik Journal of Business ResearchVol.11660-67p.
252021When do consumers value ethical attributes? The role of perceived quality in gift-giving-Das, Gopal ; Peloza, John ; Varshneya, Geetika ; Green, Todd European Journal of MarketingVol.55Iss.1315-335p.