1. IIMB-

Das, Gopal

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Full Name
Das, Gopal
Vernacular Name
Gopal Das
 
Variants
Gopal Das
 
Main Affiliation
 
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Email
gopal.das@iimb.ac.in
 
Scopus Author ID
Researcher ID
 
Biography
Gopal’s research interests include consumer emotion, motivation, scarcity, information processing and retailing. He teaches courses on consumer behaviour, marketing research, and experimental design. He has over 11 years of teaching and research experience. He was a Visiting Scholar of HKUST Business School, Hong Kong. He has guided few Ph.D/FPM scholars. Gopal teaches courses on consumer behaviour, marketing research, and experimental design.
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Publications

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Date Issued:  2022

Results 1-7 of 7 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12022Improving base-of-the-pyramid consumer welfare through mobile technology services-Pandey, Devansh ; Mukherjee, Srabanti ; Das, Gopal ; Zhang, Jonathan Z Journal of Services MarketingVol.36Iss.2232-244p.
22022Online group buying behavior: A study of experiential versus material purchases-Agarwal, James ; Das, Gopal ; Spence, Mark T. Psychology and MarketingVol.39Iss.101946-1963p.
32022Surge price precision and political ideology-Cui, Yuanyuan(57211982376) ; van Esch, Patrick ; Das, Gopal ; Jain, Shailendra Journal of Business ResearchVol.143214-224p.
42022The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments-Roy, Rajat ; Das, Gopal Journal of Business ResearchVol.1391540-1552p.
52022To earmark or not to earmark when gift-giving: Gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts-Givi, Julian ; Das, Gopal Psychology and MarketingVol.39Iss.2420-428p.
62022Tourists and AI: A political ideology perspective-van Esch, Patrick(57211982376) ; Das, Gopal ; Jain, Shailendra Pratap ; Wirtz, Jochen Annals of Tourism ResearchVol.97AN:103471
72022Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore-Wirtz, Jochen ; Lin, Chen ; Das, Gopal Journal of Services MarketingVol.36Iss.4461-466p.