1. IIMB-

Das, Gopal

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Full Name
Das, Gopal
Vernacular Name
Gopal Das
 
Variants
Gopal Das
 
Main Affiliation
 
Personal Site
 
Email
gopal.das@iimb.ac.in
 
Scopus Author ID
Researcher ID
 
Biography
Gopal’s research interests include consumer emotion, motivation, scarcity, information processing and retailing. He teaches courses on consumer behaviour, marketing research, and experimental design. He has over 11 years of teaching and research experience. He was a Visiting Scholar of HKUST Business School, Hong Kong. He has guided few Ph.D/FPM scholars. Gopal teaches courses on consumer behaviour, marketing research, and experimental design.
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Publications

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Date Issued:  [2020 TO 2022]

Results 1-14 of 14 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12022Improving base-of-the-pyramid consumer welfare through mobile technology services-Pandey, Devansh ; Mukherjee, Srabanti ; Das, Gopal ; Zhang, Jonathan Z Journal of Services MarketingVol.36Iss.2232-244p.
22022Online group buying behavior: A study of experiential versus material purchases-Agarwal, James ; Das, Gopal ; Spence, Mark T. Psychology and MarketingVol.39Iss.101946-1963p.
32021Pandemics and marketing: Insights, impacts, and research opportunities-Das, Gopal ; Jain, Shailendra Pratap ; Maheswaran, Durairaj ; Slotegraaf, Rebecca J ; Srinivasan, Raji Journal of the Academy of Marketing ScienceVol.49835-854p.
42021Retailing and emergent technologies-Grewal, Dhruv ; Gauri, Dinesh Kumar ; Das, Gopal ; Agarwal, James ; Spence, Mark T Journal of Business ResearchVol.134198-202p.
52021Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions-Das, Gopal ; Spence, Mark T ; Agarwal, James International Journal of Research in MarketingVol.38; Iss.4994-1016p.
62022Surge price precision and political ideology-Cui, Yuanyuan(57211982376) ; van Esch, Patrick ; Das, Gopal ; Jain, Shailendra Journal of Business ResearchVol.143214-224p.
72021The effect of financial scarcity on discretionary spending, borrowing, and investing-Sarial-Abi, Gülen ; Ulqinaku, Aulona ; Viglia, Giampaolo ; Das, Gopal Journal of the Academy of Marketing Science
82020The mitigating effect of matching regulatory focus with arousalinducing stimuli in service failure situations-Das, Gopal ; Roy, Rajat ; Spence, Mark T Psychology and MarketingVol.37Iss.101420-1432p.
92022The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments-Roy, Rajat ; Das, Gopal Journal of Business ResearchVol.1391540-1552p.
102022To earmark or not to earmark when gift-giving: Gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts-Givi, Julian ; Das, Gopal Psychology and MarketingVol.39Iss.2420-428p.
112022Tourists and AI: A political ideology perspective-van Esch, Patrick(57211982376) ; Das, Gopal ; Jain, Shailendra Pratap ; Wirtz, Jochen Annals of Tourism ResearchVol.97AN:103471
122022Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore-Wirtz, Jochen ; Lin, Chen ; Das, Gopal Journal of Services MarketingVol.36Iss.4461-466p.
132020When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge-Das, Gopal ; Roy, Rajat ; Naidoo, Vik Journal of Business ResearchVol.11660-67p.
142021When do consumers value ethical attributes? The role of perceived quality in gift-giving-Das, Gopal ; Peloza, John ; Varshneya, Geetika ; Green, Todd European Journal of MarketingVol.55Iss.1315-335p.