Das, Gopal
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Full Name
Das, Gopal
Vernacular Name
Gopal Das
Variants
Gopal Das
Main Affiliation
Personal Site
Email
gopal.das@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Gopal’s research interests include consumer emotion, motivation, scarcity, information processing and retailing. He teaches courses on consumer behaviour, marketing research, and experimental design. He has over 11 years of teaching and research experience. He was a Visiting Scholar of HKUST Business School, Hong Kong. He has guided few Ph.D/FPM scholars. Gopal teaches courses on consumer behaviour, marketing research, and experimental design.
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Type
Fulltext
Results 1-7 of 7 (Search time: 0.003 seconds).
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2023 | Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence | - | Das, Gopal | International Journal of Research in Marketing | Vol.40 | Iss.4 | 865-880p. |
2 | 2023 | Gifting digital versus physical gift cards: How and why givers and recipients have different preferences for a gift card's mode of delivery | - | Reshadi, Farnoush ; Givi, Julian ; Das, Gopal | Psychology and Marketing | 1-9p. | ||
3 | 2023 | Givers eschew gifts that are inferior to their own: How social norms, regulatory focus, and concerns about offending lead givers astray | - | Givi, Julian ; Das, Gopal | Journal of Consumer Psychology | Vol.33 | Iss.2 | 363-376p. |
4 | 2023 | Guest editorial: Favoring fieldwork makes marketing more meaningful | - | Otterbring, Tobias ; Viglia, Giampaolo ; Grazzin, Laura ; Das, Gopal | European Journal of Marketing | Vol.57 | Iss.7 | 1793-1803p. |
5 | 2023 | Preference for partner or servant brand roles depends on consumers’ power distance belief | - | Van Esch, Patrick ; Cui, Yuanyuan ; Sledge, April ; Das, Gopal ; Pala, Erol | Journal of Business Research | Vol.162 | AN:113896 | |
6 | 2023 | The impact of scarcity cues on purchase likelihood of art-infused products | - | Gupta, Mansi ; Das, Gopal ; Septianto, Felix ; Hagtvedt, Henrik | Journal of the Academy of Marketing Science | |||
7 | 2023 | The ubiquity of scarcity | - | Belk, Russell W. ; Das, Gopal ; Jain, Shailendra Pratap | Journal of the Academy of Marketing Science | Vol.51 | Iss.6 | 1191-1196p. |