Das, Gopal
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Full Name
Das, Gopal
Vernacular Name
Gopal Das
Variants
Gopal Das
Main Affiliation
Personal Site
Email
gopal.das@iimb.ac.in
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Researcher ID
Biography
Gopal’s research interests include consumer emotion, motivation, scarcity, information processing and retailing. He teaches courses on consumer behaviour, marketing research, and experimental design. He has over 11 years of teaching and research experience. He was a Visiting Scholar of HKUST Business School, Hong Kong. He has guided few Ph.D/FPM scholars. Gopal teaches courses on consumer behaviour, marketing research, and experimental design.
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2019 | Does brand experience translate into brand commitment?: a mediated-moderation model of brand passion and perceived brand ethicality | - | Das, Gopal ; Agarwal, James ; Malhotra, Naresh K ; Varshneya, Geetika | Journal of Business Research | Vol.95 | 479-490p. |