Das, Gopal
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Full Name
Das, Gopal
Vernacular Name
Gopal Das
Variants
Gopal Das
Main Affiliation
Personal Site
Email
gopal.das@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Gopal’s research interests include consumer emotion, motivation, scarcity, information processing and retailing. He teaches courses on consumer behaviour, marketing research, and experimental design. He has over 11 years of teaching and research experience. He was a Visiting Scholar of HKUST Business School, Hong Kong. He has guided few Ph.D/FPM scholars. Gopal teaches courses on consumer behaviour, marketing research, and experimental design.
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Results 21-25 of 25 (Search time: 0.003 seconds).
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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21 | 2019 | To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising | - | Das, Gopal ; Wiener, Hillary J D ; Kareklas, Loannis | Journal of Business Research | Vol.96 | 147-156p. | |
22 | 2022 | Tourists and AI: A political ideology perspective | - | van Esch, Patrick(57211982376) ; Das, Gopal ; Jain, Shailendra Pratap ; Wirtz, Jochen | Annals of Tourism Research | Vol.97 | AN:103471 | |
23 | 2022 | Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore | - | Wirtz, Jochen ; Lin, Chen ; Das, Gopal | Journal of Services Marketing | Vol.36 | Iss.4 | 461-466p. |
24 | 2020 | When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge | - | Das, Gopal ; Roy, Rajat ; Naidoo, Vik | Journal of Business Research | Vol.116 | 60-67p. | |
25 | 2021 | When do consumers value ethical attributes? The role of perceived quality in gift-giving | - | Das, Gopal ; Peloza, John ; Varshneya, Geetika ; Green, Todd | European Journal of Marketing | Vol.55 | Iss.1 | 315-335p. |