Das, Gopal
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Full Name
Das, Gopal
Vernacular Name
Gopal Das
Variants
Gopal Das
Main Affiliation
Personal Site
Email
gopal.das@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Gopal’s research interests include consumer emotion, motivation, scarcity, information processing and retailing. He teaches courses on consumer behaviour, marketing research, and experimental design. He has over 11 years of teaching and research experience. He was a Visiting Scholar of HKUST Business School, Hong Kong. He has guided few Ph.D/FPM scholars. Gopal teaches courses on consumer behaviour, marketing research, and experimental design.
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Type
Results 1-7 of 7 (Search time: 0.001 seconds).
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2022 | Improving base-of-the-pyramid consumer welfare through mobile technology services | - | Pandey, Devansh ; Mukherjee, Srabanti ; Das, Gopal ; Zhang, Jonathan Z | Journal of Services Marketing | Vol.36 | Iss.2 | 232-244p. |
2 | 2022 | Online group buying behavior: A study of experiential versus material purchases | - | Agarwal, James ; Das, Gopal ; Spence, Mark T. | Psychology and Marketing | Vol.39 | Iss.10 | 1946-1963p. |
3 | 2022 | Surge price precision and political ideology | - | Cui, Yuanyuan(57211982376) ; van Esch, Patrick ; Das, Gopal ; Jain, Shailendra | Journal of Business Research | Vol.143 | 214-224p. | |
4 | 2022 | The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments | - | Roy, Rajat ; Das, Gopal | Journal of Business Research | Vol.139 | 1540-1552p. | |
5 | 2022 | To earmark or not to earmark when gift-giving: Gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts | - | Givi, Julian ; Das, Gopal | Psychology and Marketing | Vol.39 | Iss.2 | 420-428p. |
6 | 2022 | Tourists and AI: A political ideology perspective | - | van Esch, Patrick(57211982376) ; Das, Gopal ; Jain, Shailendra Pratap ; Wirtz, Jochen | Annals of Tourism Research | Vol.97 | AN:103471 | |
7 | 2022 | Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore | - | Wirtz, Jochen ; Lin, Chen ; Das, Gopal | Journal of Services Marketing | Vol.36 | Iss.4 | 461-466p. |