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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Moorthi, Y L R
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Full Name
Moorthi, Y L R
Vernacular Name
Y L R Moorthi
Variants
Y L R Moorthi
Main Affiliation
Personal Site
Email
ylrm@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Dr. Moorthi teaches Brand Management, Creative Marketing and other marketing courses. His areas of interest include Marketing Strategy (consumer, industrial and services markets), Markets for Hi-tech Products and Branding. He has conducted training programmes for several reputed Indian and multinational companies. Dr. Moorthi worked for several years in the industry in varied fields like Production Planning, Oil Exploration, Mechanical Design, Systems Analysis, Software Development etc. He has also consulted for organizations abroad like Industry Canada and IBM.
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Fulltext
Results 1-11 of 11 (Search time: 0.003 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2011 | A neural network model for clearance sales outshopping behaviour | - | Hemalatha, M ; Moorthi, Y L R ; Sivakumar, V J | International Journal of Business Excellence | Vol.4 | Iss.3 | 263-282p. |
| 2 | 2002 | An approach to branding services | - | Moorthi, Y L R | Journal of Services Marketing | Vol.16 | Iss.3 | 259-274p. |
| 3 | 2017 | Brand value proposition for bank customers in India | - | Mohan, Bijuna C ; Moorthi, Y L R | International Journal of Bank Marketing | Vol.35 | Iss.1 | 24-44p. |
| 4 | 2003 | Branding in developing markets | - | Keller, Kevin Lane ; Moorthi, Y L R | Business Horizons | Vol.46 | Iss.3 | 49-59p. |
| 5 | 2008 | Creative marketing for IT firms: academic perspective | - | Moorthi, Y L R | IIMB Management Review | Vol.20 | Iss.1 | 94-100p. |
| 6 | 2023 | Deliberately Causing Brand Confusion: State of the (Unfair) Art | - | Dugar, Anurag ; Moorthi, Y L R | Business Perspectives and Research | Vol.11 | Iss.1 | 112-136p. |
| 7 | 1997 | FMCG distribution in India | - | Moorthi, Y L R | IIMB Management Review | Vol.9 | Iss.2-3 | 29-36p. |
| 8 | Feb-2010 | Have breakfast, be breakfast | - | Moorthi, Y L R | The Wall Street Journal | |||
| 9 | 2017 | Is "proof" the eighth "P" of service?: a conceptual model and propositions | - | Roy, Subhadip ; Moorthi, Y L R | Services Marketing Quarterly | Vol.38 | Iss.4 | 213-225p. |
| 10 | 2001 | Shombit Sen Gupta: Brands and the art of living | - | Thirunarayana, P N ; Jha, Mithileshwar ; Moorthi, Y L R | IIMB Management Review | Vol.13 | 11p. | |
| 11 | 2017 | Technology readiness, perceived ubiquity and m-commerce adoption: the moderating role of privacy | - | Roy, Subhadip ; Moorthi, Y L R | Journal of Research in Interactive Marketing | Vol.11 | Iss.3 | 268-295p. |