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Case study on Policybazaar.com

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
118-Jul-2020Case study on Policybazaar.com-Gupta, Seema 

Description

Abstract
Back in 2008, insurance customers in India were facing a tough time. There was lack of information on products, transparency was missing, mis-selling was rampant, there was a high lapse rate of insurance policies and consumers felt a general apathy towards the insurance industry. Insurance companies made profits from policy surrender charges and the entire industry was mired in murkiness.
 
Keyword(s)
Digital marketing
Online marketing
Marketing management

Primary Data

Project title
Case study on Policybazaar.com
Project Coordinator
Organization
 
Status
Completed
Expected Completion
18-07-2020