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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject B2B marketing
Showing results 1 to 7 of 7
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2019 | B2B Branding: A Case of capital goods | - | Gupta, Shivam | 18p. | |||
| 2020 | B2B fashion supply chain in India | - | Attri, Vikas ; Swami, Yogendra | 18p. | |||
| 2014 | Branding of IT firms in B2B context | - | Animela, Visweswar | 27p. | |||
| 2010 | Business case development for B2B PV solutions; Reliance Solar Group, Reliance Industries Ltd. | - | Goyal, Vivek Chakrapani | 9p. | |||
| 2021 | Fintech innovation for B2B trade in India | - | Chitlangya, Vishal ; Goel, Ritika | 17p. | |||
| 2010 | Identifying key opportunities for increasing effectiveness of Business-To-Business internet marketing | - | Sevak, Ram | 35p. | |||
| 2016 | Indian toy industry: Market analysis and recommendations | - | Bhuwandeep ; Sarkar, Rahul | 24p. |