Browsing by Author Lyndem, Preeti Krishnan
Showing results 18 to 23 of 23
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
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2015 | Resolving uncertainties on market structure using social media data | - | Ponnappan, Vedha ; Lyndem, Preeti Krishnan | ||||
2013 | Roles of powerlessness and relationship type in consumer alienation by brands | - | Lyndem, Preeti Krishnan ; Manchanda, Rajesh V ; Bhatnagar, Namita | ||||
2018 | The Devil wears fake prada: Dual envy theory explains why consumers intend to purchase non-deceptive luxury counterfeits | - | Gupta, Tanvi ; Lyndem, Preeti Krishnan | ||||
2018 | The study of consumer discrete emotions: a new imperative in India | - | Lyndem, Preeti Krishnan | Strategic Marketing Issues in Emerging Markets | 3-18p. | ||
2016 | Two shades of green: Unravelling the composition, antecedents and consequences of Benign and Malicious Envy on Brand Attitude | - | Lyndem, Preeti Krishnan ; Gupta, Tanvi | ||||
14-Nov-2017 | Use of humor in close relationships in India | - | Lyndem, Preeti Krishnan |