Showing results 12 to 23 of 23
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2012 | Impact of brand-building activities and retailer-based brand equity on retailer brand communities | - | Samu, Sridhar ; Lyndem, Preeti Krishnan ; Litz, Reginald A | European Journal of Marketing | Vol.46 | Iss.11 | 1581-1601p. |
| 6-Jul-2017 | Influence of evil eye beliefs on mothers’ product choice | - | Lyndem, Preeti Krishnan ; Gupta, Tanvi | | | | |
| 17-Mar-2017 | Mobile app user engagement insights from India | - | Lyndem, Preeti Krishnan | | | | |
| 2014 | None of us Is as good as all of us: how Mcdonald's prospers by embracing inclusion and diversity by Patricia Sowell Harris, Wiley, 192p. | - | Lyndem, Preeti Krishnan | | Vol.33 | Iss.3 | 309-314p. |
| 2017 | Opposite-gender pairing of consumers and service employees | - | Lyndem, Preeti Krishnan ; Thomas, Tabitha | | | | |
| 2014 | Proposed social effects of cult
brand communities | - | Lyndem, Preeti
Krishnan | Business Review | Vol.8 | Iss.1 | 12-27p. |
| 2015 | Resolving uncertainties on market structure using social media data | - | Ponnappan, Vedha ; Lyndem, Preeti Krishnan | | | | |
| 2013 | Roles of powerlessness and relationship type in consumer alienation by brands | - | Lyndem, Preeti Krishnan ; Manchanda, Rajesh V ; Bhatnagar, Namita | | | | |
| 2018 | The Devil wears fake prada: Dual envy theory explains why consumers intend to purchase non-deceptive luxury counterfeits | - | Gupta, Tanvi ; Lyndem, Preeti Krishnan | | | | |
| 2018 | The study of consumer discrete emotions: a new imperative in India | - | Lyndem, Preeti Krishnan | Strategic Marketing Issues in Emerging Markets | | | 3-18p. |
| 2016 | Two shades of green: Unravelling the composition, antecedents and consequences of Benign and Malicious Envy on Brand Attitude | - | Lyndem, Preeti Krishnan ; Gupta, Tanvi | | | | |
| 14-Nov-2017 | Use of humor in close relationships in India | - | Lyndem, Preeti Krishnan | | | | |
