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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Kanagal, Nagasimha Balakrishna
Showing results 45 to 47 of 47
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2013 | Promotions as market transactions | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.12 | Iss.May | 135-147p. |
| 2009 | Role of relationship marketing in competitive marketing strategy | - | Kanagal, Nagasimha Balakrishna | ournal of Management and Marketing Research (JMMR) | Vol.2 | 97-112p. | |
| 2013 | The role of right to health in health care management and delivery in India: in conversation with Dr Devi Prasad Shetty, Chairman, Narayana Hrudayalaya | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.25 | Iss.2 | 65-65p. |