Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author Prakhya, Srinivas
Showing results 8 to 15 of 15
< previous
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2020 | Leveraging service recovery strategies to reduce customer churn in an emerging market | - | Borah, Sourav Bikash ; Prakhya, Srinivas ; Sharma, Amalesh | Journal of The Academy of Marketing Science | Vol.48 | Iss.5 | 848-868p.; 848-868p. |
| 2012 | Measuring attitudes to risk and personal values: The bounded rationality approach | - | Ranganathan, Kavitha ; Prakhya, Srinivas | ||||
| 2012 | Measuring risk attitudes: The satisficing approach | - | Ranganathan, Kavitha ; Prakhya, Srinivas | ||||
| 2005 | Quality perceptions and dynamic brand choice | - | Prakhya, Srinivas | 44p. | |||
| 2013 | Risk attitudes and personal values | - | Prakhya, Srinivas | ||||
| 2011 | Strategic commitment and timing of internationalization from emerging markets: evidence from China, India, Mexico, and South Africa | - | Wood, Eric ; Khavul, Susanna ; Perez-Nordtvedt, Liliana ; Prakhya, Srinivas ; Velarde Dabrowski, Raul ; Zheng, Congcong | Journal of Small Business Management | Vol.49 | Iss.2 | 252-282p. |
| 2014 | Strategic market opportunities and the role of marketing in Qatar's development | - | Prakhya, Srinivas | ||||
| 2010 | Uncertain consumption and quantity surcharges in consumer non-durables: An analytical mode | - | Rakshit, Krishanu ; Mukherji, Arnab ; Prakhya, Srinivas |