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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Mukherjee, Prithwiraj
Showing results 4 to 8 of 8
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2022 | Did clickbait crack the code on virality? | - | Mukherjee, Prithwiraj ; Dutta, Souvik ; De Bruyn, Arnaud | Journal of the Academy of Marketing Science | Vol.50 | Iss.3 | 482-502p. |
| 2020 | Import tax evasion in cross-border e-commerce | - | Anand, Abhinav ; Dutta, Souvik ; Mukherjee, Prithwiraj | 28p. | |||
| 2019 | Influencer marketing with fake followers | - | Anand, Abhinav ; Dutta, Souvik ; Mukherjee, Prithwiraj | 37p. | |||
| 2022 | Platform exploitation in the sharing economy | - | Anand, Abhinav ; Dutta, Souvik ; Mukherjee, Prithwiraj | 20p. | |||
| 2023 | Platform exploitation in the sharing economy | - | Anand, Abhinav ; Dutta, Souvik ; Mukherjee, Prithwiraj | Operations Research Letters | Vol.51 | Iss.1 | 47-53p. |