Showing results 12 to 29 of 29
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2008 | Enhancing marketing performance: academic perspective | - | Mulky, Avinash G | IIMB Management Review | Vol.20 | Iss.4 | 418-422p. |
| 2008 | Enhancing marketing performance: discussion | - | Mulky, Avinash G | IIMB Management Review | Vol.20 | Iss.4 | 423-435p. |
| 2014 | Excellence in teaching marketing in executive education programs: An exploration in an emerging market | - | Mulky, Avinash G | | | | |
| 2011 | An exploration of salesperson job satisfaction in India using P-E fit constructs | - | Mulky, Avinash G | | | | 27p. |
| 2018 | Freshmenu: Customer service quality improvement | - | Manjula, Appaswamy ; Raj, A S Kiran ; Mulky, Avinash G | | | | |
| 2015 | Impact of failed co-created services on future motivation to co-create | - | Sugathan, Praveen ; Mulky, Avinash G | | | | |
| 2016 | India’s quest for becoming globally competitive: An agenda for actions | - | Mulky, Avinash G | | | | |
| 2016 | Influence of professional commitment and person-job fit on Job outcomes: A study of pharmaceutical salespersons | - | Mulky, Avinash G | | | | |
| 2019 | Key drivers of impulse purchase online: an exploration in an emerging market | - | Mulky, Avinash G ; Sarkar, Arimit ; Mukherjee, Shreya | | | | 4p. |
| 2018 | Key drivers of impulse purchasing online: An exploration in an emerging market | - | Raj, Praveen ; Meyappan, Vignesh ; Mulky, Avinash G | | | | |
| 2013 | Marketing education in India: Aligning curriculum with emerging market characteristics | - | Mulky, Avinash G | | | | |
| 2015 | Marketing textbooks in emerging markets: An exploratory study of Indian adaptations of US textbook | - | Mulky, Avinash G | | | | |
| 2011 | Marketing to bottom of the pyramid and subsistence markets: A research agenda | - | Mulky, Avinash G | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis | Vol.59 | Iss.2 | 9-14p. |
| 2010 | Marketing to the bottom of the pyramid and subsistence markets: A research agenda | - | Mulky, Avinash G | | | | |
| 2018 | Measuring cult brands: A scale development study | - | Pratiksha M ; Chauhan, Akansha ; Mulky, Avinash G | | | | |
| 2014 | National identity as seen through the lens of brand advertising: An investigation in an emerging market | - | Mulky, Avinash G | | | | |
| 2007 | Planet health: Case analysis I | - | Mulky, Avinash G | Vikalpa | Vol.32 | Iss.2 | 93-100p. |
| 2017 | The ethics of food and beverage advertising targeted to children in India: An evaluation | - | Mulky, Avinash G ; Mutyap, Pavithra ; Das, Sudipta | | | | |
