Browsing by Author Moorthi, Y L R
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
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2014 | Relevance and affordability: the Key to Indian markets | - | Moorthi, Y L R | ||||
2001 | Shombit Sen Gupta: Brands and the art of living | - | Thirunarayana, P N ; Jha, Mithileshwar ; Moorthi, Y L R | IIMB Management Review | Vol.13 | 11p. | |
2017 | Technology readiness, perceived ubiquity and m-commerce adoption: the moderating role of privacy | - | Roy, Subhadip ; Moorthi, Y L R | Journal of Research in Interactive Marketing | Vol.11 | Iss.3 | 268-295p. |
2014 | The changing roles portrayed by women in Indian advertisements: a longitudinal content analysis | - | Moorthi, Y L R ; Roy, Subhadip ; Pansari, Anita | 15p. | |||
2013 | Value proposition of banking brands in India | - | Moorthi, Y L R | 17p. |