Showing results 19 to 30 of 30
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
1987 | Industrial survey for the productionisation of Vikas (Viking) engine; Indian Space Research Organisation, Bangalore | - | Moorthi, Y L R | | | | 79p. |
2017 | Is "proof" the eighth "P" of service?: a conceptual model and propositions | - | Roy, Subhadip ; Moorthi, Y L R | Services Marketing Quarterly | Vol.38 | Iss.4 | 213-225p. |
2002 | Karma cola - coke in India | - | Moorthi, Y L R ; Keller, Kevin Lane | | | | 10p. |
1998 | Market entry and sustenance strategies of Korean firms in Indian consumer electronics market: an exploratory study | - | Moorthi, Y L R ; Madanmohan, T R | | | | 29p.. |
2015 | Marketing that works in India | - | Moorthi, Y L R | | | | 256p. |
2011 | Non-linear growth: the road ahead for Indian IT outsourcing companies; the cognizant experience; in conversation with R Chandrasekaran, President and MD, Global Delivery, Cognizant | - | Moorthi, Y L R | IIMB Management Review | Vol.23 | Iss.3 | 151-162p. |
2011 | Non-linear growth: the road ahead for Indian IT outsourcing companies; The Infosys experience; In conversation with S. Gopalakrishnan, CEO and MD, Infosys Technologies | - | Moorthi, Y L R | IIMB Management Review | Vol.23 | Iss.2 | 91-101p. |
2014 | Relevance and affordability: the Key to Indian markets | - | Moorthi, Y L R | | | | |
2001 | Shombit Sen Gupta: Brands and the art of living | - | Thirunarayana, P N ; Jha, Mithileshwar ; Moorthi, Y L R | IIMB Management Review | Vol.13 | | 11p. |
2017 | Technology readiness, perceived ubiquity and m-commerce adoption: the moderating role of privacy | - | Roy, Subhadip ; Moorthi, Y L R | Journal of Research in Interactive Marketing | Vol.11 | Iss.3 | 268-295p. |
2014 | The changing roles portrayed by women in Indian advertisements: a longitudinal content analysis | - | Moorthi, Y L R ; Roy, Subhadip ; Pansari, Anita | | | | 15p. |
2013 | Value proposition of banking brands in India | - | Moorthi, Y L R | | | | 17p. |