Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author Velmurugan, P
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2015 | A study on determinants of consumer download behaviour of mobile apps and develop a rating model to define the factors of stickiness | - | Velmurugan, P ; Harish, D K | 21p. | |||
| 2015 | A study on the additive effects of attitudinal behaviour towards cricket and fantasy league among Indian cricket enthusiasts | - | Velmurugan, P | 79p. |