Browsing by Author Das, Gopal
Showing results 1 to 15 of 15
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
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2019 | Does brand experience translate into brand commitment?: a mediated-moderation model of brand passion and perceived brand ethicality | - | Das, Gopal ; Agarwal, James ; Malhotra, Naresh K ; Varshneya, Geetika | Journal of Business Research | Vol.95 | 479-490p. | |
2019 | Emotional echo chambers: How emojis affect consumers’ emotions and responses to social media posts | - | Das, Gopal ; Moore, Sarah ; Mukhopadhyay, Anirban | ||||
2018 | Hear what’s here: the effect of semantically congruent lyrics on brand perception | - | Manu, M A Jose ; Das, Gopal | ||||
2019 | How self-construal guides preference for partitioned versus combined pricing | - | Das, Gopal ; Roy, Rajat | Journal of Business Research | Vol.101 | 152-160p. | |
2022 | Improving base-of-the-pyramid consumer welfare through mobile technology services | - | Pandey, Devansh ; Mukherjee, Srabanti ; Das, Gopal ; Zhang, Jonathan Z | Journal of Services Marketing | Vol.36 | Iss.2 | 232-244p. |
2021 | Pandemics and marketing: Insights, impacts, and research opportunities | - | Das, Gopal ; Jain, Shailendra Pratap ; Maheswaran, Durairaj ; Slotegraaf, Rebecca J ; Srinivasan, Raji | Journal of the Academy of Marketing Science | Vol.49 | 835-854p. | |
2021 | Retailing and emergent technologies | - | Grewal, Dhruv ; Gauri, Dinesh Kumar ; Das, Gopal ; Agarwal, James ; Spence, Mark T | Journal of Business Research | Vol.134 | 198-202p. | |
2021 | Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions | - | Das, Gopal ; Spence, Mark T ; Agarwal, James | International Journal of Research in Marketing | |||
2020 | The mitigating effect of matching regulatory focus with arousalinducing stimuli in service failure situations | - | Das, Gopal ; Roy, Rajat ; Spence, Mark T | Psychology and Marketing | Vol.37 | Iss.10 | 1420-1432p. |
2018 | The Relationship between social distance and happiness | - | Das, Gopal ; Balaji, Makam | ||||
2022 | The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments | - | Roy, Rajat ; Das, Gopal | Journal of Business Research | Vol.139 | 1540-1552p. | |
2022 | To earmark or not to earmark when gift-giving: Gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts | - | Givi, Julian ; Das, Gopal | Psychology and Marketing | Vol.39 | Iss.2 | 420-428p. |
2019 | To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising | - | Das, Gopal ; Wiener, Hillary J D ; Kareklas, Loannis | Journal of Business Research | Vol.96 | 147-156p. | |
2020 | When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge | - | Das, Gopal ; Roy, Rajat ; Naidoo, Vik | Journal of Business Research | Vol.116 | 60-67p. | |
2021 | When do consumers value ethical attributes? The role of perceived quality in gift-giving | - | Das, Gopal ; Peloza, John ; Varshneya, Geetika ; Green, Todd | European Journal of Marketing | Vol.55 | Iss.1 | 315-335p. |