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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Das, Gopal
Showing results 1 to 15 of 15
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2019 | Does brand experience translate into brand commitment?: a mediated-moderation model of brand passion and perceived brand ethicality | - | Das, Gopal ; Agarwal, James ; Malhotra, Naresh K ; Varshneya, Geetika | Journal of Business Research | Vol.95 | 479-490p. | |
| 2019 | Emotional echo chambers: How emojis affect consumers’ emotions and responses to social media posts | - | Das, Gopal ; Moore, Sarah ; Mukhopadhyay, Anirban | ||||
| 2018 | Hear what’s here: the effect of semantically congruent lyrics on brand perception | - | Manu, M A Jose ; Das, Gopal | ||||
| 2019 | How self-construal guides preference for partitioned versus combined pricing | - | Das, Gopal ; Roy, Rajat | Journal of Business Research | Vol.101 | 152-160p. | |
| 2022 | Improving base-of-the-pyramid consumer welfare through mobile technology services | - | Pandey, Devansh ; Mukherjee, Srabanti ; Das, Gopal ; Zhang, Jonathan Z | Journal of Services Marketing | Vol.36 | Iss.2 | 232-244p. |
| 2021 | Pandemics and marketing: Insights, impacts, and research opportunities | - | Das, Gopal ; Jain, Shailendra Pratap ; Maheswaran, Durairaj ; Slotegraaf, Rebecca J ; Srinivasan, Raji | Journal of the Academy of Marketing Science | Vol.49 | 835-854p. | |
| 2021 | Retailing and emergent technologies | - | Grewal, Dhruv ; Gauri, Dinesh Kumar ; Das, Gopal ; Agarwal, James ; Spence, Mark T | Journal of Business Research | Vol.134 | 198-202p. | |
| 2021 | Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions | - | Das, Gopal ; Spence, Mark T ; Agarwal, James | International Journal of Research in Marketing | |||
| 2020 | The mitigating effect of matching regulatory focus with arousalinducing stimuli in service failure situations | - | Das, Gopal ; Roy, Rajat ; Spence, Mark T | Psychology and Marketing | Vol.37 | Iss.10 | 1420-1432p. |
| 2018 | The Relationship between social distance and happiness | - | Das, Gopal ; Balaji, Makam | ||||
| 2022 | The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments | - | Roy, Rajat ; Das, Gopal | Journal of Business Research | Vol.139 | 1540-1552p. | |
| 2022 | To earmark or not to earmark when gift-giving: Gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts | - | Givi, Julian ; Das, Gopal | Psychology and Marketing | Vol.39 | Iss.2 | 420-428p. |
| 2019 | To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising | - | Das, Gopal ; Wiener, Hillary J D ; Kareklas, Loannis | Journal of Business Research | Vol.96 | 147-156p. | |
| 2020 | When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge | - | Das, Gopal ; Roy, Rajat ; Naidoo, Vik | Journal of Business Research | Vol.116 | 60-67p. | |
| 2021 | When do consumers value ethical attributes? The role of perceived quality in gift-giving | - | Das, Gopal ; Peloza, John ; Varshneya, Geetika ; Green, Todd | European Journal of Marketing | Vol.55 | Iss.1 | 315-335p. |