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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Das, Gopal
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2023 | Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing | - | Sarial-Abi, Gülen ; Ulqinaku, Aulona ; Viglia, Giampaolo ; Das, Gopal | Journal of the Academy of Marketing Science | Vol.51 | Iss.6 | 1244p. |
| 2019 | Does brand experience translate into brand commitment?: a mediated-moderation model of brand passion and perceived brand ethicality | - | Das, Gopal ; Agarwal, James ; Malhotra, Naresh K ; Varshneya, Geetika | Journal of Business Research | Vol.95 | 479-490p. | |
| 2023 | Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence | - | Das, Gopal | International Journal of Research in Marketing | Vol.40 | Iss.4 | 865-880p. |
| 2019 | Emotional echo chambers: How emojis affect consumers’ emotions and responses to social media posts | - | Das, Gopal ; Moore, Sarah ; Mukhopadhyay, Anirban | ||||
| 2019 | Essentials of Services Marketing, 3rd Edition | - | Wirtz, Jochen ; Lovelock, Christopher ; Chatterjee, Jayanta ; Das, Gopal | 712p. | |||
| 2023 | Gifting digital versus physical gift cards: How and why givers and recipients have different preferences for a gift card's mode of delivery | - | Reshadi, Farnoush ; Givi, Julian ; Das, Gopal | Psychology and Marketing | 1-9p. | ||
| 2023 | Givers eschew gifts that are inferior to their own: How social norms, regulatory focus, and concerns about offending lead givers astray | - | Givi, Julian ; Das, Gopal | Journal of Consumer Psychology | Vol.33 | Iss.2 | 363-376p. |
| 2023 | Guest editorial: Favoring fieldwork makes marketing more meaningful | - | Otterbring, Tobias ; Viglia, Giampaolo ; Grazzin, Laura ; Das, Gopal | European Journal of Marketing | Vol.57 | Iss.7 | 1793-1803p. |
| 2018 | Hear what’s here: the effect of semantically congruent lyrics on brand perception | - | Manu, M A Jose ; Das, Gopal | ||||
| 2019 | How self-construal guides preference for partitioned versus combined pricing | - | Das, Gopal ; Roy, Rajat | Journal of Business Research | Vol.101 | 152-160p. | |
| 2022 | Improving base-of-the-pyramid consumer welfare through mobile technology services | - | Pandey, Devansh ; Mukherjee, Srabanti ; Das, Gopal ; Zhang, Jonathan Z | Journal of Services Marketing | Vol.36 | Iss.2 | 232-244p. |
| 2023 | Inclusive advertising for a better world | - | Viglia, Giampaolo ; Tsai, Wan-Hsiu Sunny ; Das, Gopal ; Pentina, Iryna | Journal of Advertising | Vol.52 | Iss.5 | 643-646p. |
| 2024 | Metaverse for service industries: Future applications, opportunities, challenges and research directions | - | Jung, Timothy ; Cho, Justin ; Han, Dai-In Danny ; Ahn, Sun Joo ; Gupta, Mansi ; Das, Gopal ; Heo, Cindy Yoonjoung ; Loureiro, Sandra Maria Correia ; Sigala, Marianna ; Trunfio, Mariapina ; Taylor, Alexandra ; Tom Dieck, M Claudia | Computers in Human Behavior | Vol.151 | AN:108039 | |
| 2022 | Online group buying behavior: A study of experiential versus material purchases | - | Agarwal, James ; Das, Gopal ; Spence, Mark T. | Psychology and Marketing | Vol.39 | Iss.10 | 1946-1963p. |
| 2021 | Pandemics and marketing: Insights, impacts, and research opportunities | - | Das, Gopal ; Jain, Shailendra Pratap ; Maheswaran, Durairaj ; Slotegraaf, Rebecca J ; Srinivasan, Raji | Journal of the Academy of Marketing Science | Vol.49 | 835-854p. | |
| 2023 | Preference for partner or servant brand roles depends on consumers’ power distance belief | - | Van Esch, Patrick ; Cui, Yuanyuan ; Sledge, April ; Das, Gopal ; Pala, Erol | Journal of Business Research | Vol.162 | AN:113896 | |
| 2021 | Retailing and emergent technologies | - | Grewal, Dhruv ; Gauri, Dinesh Kumar ; Das, Gopal ; Agarwal, James ; Spence, Mark T | Journal of Business Research | Vol.134 | 198-202p. | |
| 2021 | Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions | - | Das, Gopal ; Spence, Mark T ; Agarwal, James | International Journal of Research in Marketing | Vol.38 | Iss.4 | 994-1016p. |
| 2022 | Surge price precision and political ideology | - | Cui, Yuanyuan(57211982376) ; van Esch, Patrick ; Das, Gopal ; Jain, Shailendra | Journal of Business Research | Vol.143 | 214-224p. | |
| 2021 | The effect of financial scarcity on discretionary spending, borrowing, and investing | - | Sarial-Abi, Gülen ; Ulqinaku, Aulona ; Viglia, Giampaolo ; Das, Gopal | Journal of the Academy of Marketing Science |