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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2015 | A typical shifts post service failure: Level of co-creation influences future motivation to Co-create | - | Sugathan, Praveen ; Mulky, Avinash G | | | | |
| 2017 | A typical shifts post-failure: influence of co-creation on attribution and future motivation to co-create | - | Sugathan, Praveen ; Ranjan, Kumar Rakesh ; Mulky, Avinash G | Journal of interactive Marketing | Vol.38 | | 64-81p. |
| 2017 | An examination of the emotions that follow a failure of co-creation | - | Sugathan, Sugathan ; Ranjan, Kumar Rakesh ; Mulky, Avinash G | Journal of Business Research | Vol.78 | | 43-52p. |
| 2012 | An exploration of salesperson job satisfaction in India Using P-E fit constructs | - | Mulky, Avinash | | | | |
| 2012 | An exploration of salesperson job satisfaction in India using P-E Fit constructs | - | Mulky, Avinash G | Review of Business Research | Vol.12 | Iss.5 | 65-74p. |
| 2017 | Are CSR activities directed towards sustainable development goals?: a study in India | - | Mulky, Avinash G | | | | 266-279p. |
| 2013 | Corporate social responsibility of the 100 largest Indian companies: An analysis of website communication | - | Mulky, Avinash G | | Vol.LXI | Iss.7 | 2555-2560p. |
| 2013 | Corporate social responsibility of the 100 largest Indian companies: an analysis of website communication | - | Mulky, Avinash G | Acta Universitatis Agriculturae
et Silviculturae Mendelianae Brunensis | Vol.61 | Iss.7 | 2555-2560p. |
| 2018 | CSR communication of the 50 Largest Indian Firms: An analysis | - | Raj, Praveen ; Meyappan, Vignesh ; Mulky, Avinash G | | | | |
| 2013 | Distribution challenges and workable solutions | - | Mulky, Avinash G | IIMB Management Review | Vol.25 | Iss.3 | 179-195p. |
| 2016 | Drivers of success in executive education programs | - | Mulky, Avinash G | Journal of Academy of Business and Economics | Vol.16 | Iss.2 | 47-52p. |
| 2008 | Enhancing marketing performance: academic perspective | - | Mulky, Avinash G | IIMB Management Review | Vol.20 | Iss.4 | 418-422p. |
| 2008 | Enhancing marketing performance: discussion | - | Mulky, Avinash G | IIMB Management Review | Vol.20 | Iss.4 | 423-435p. |
| 2014 | Excellence in teaching marketing in executive education programs: An exploration in an emerging market | - | Mulky, Avinash G | | | | |
| 2011 | An exploration of salesperson job satisfaction in India using P-E fit constructs | - | Mulky, Avinash G | | | | 27p. |
| 2018 | Freshmenu: Customer service quality improvement | - | Manjula, Appaswamy ; Raj, A S Kiran ; Mulky, Avinash G | | | | |
| 2015 | Impact of failed co-created services on future motivation to co-create | - | Sugathan, Praveen ; Mulky, Avinash G | | | | |
| 2016 | India’s quest for becoming globally competitive: An agenda for actions | - | Mulky, Avinash G | | | | |
| 2016 | Influence of professional commitment and person-job fit on Job outcomes: A study of pharmaceutical salespersons | - | Mulky, Avinash G | | | | |
| 2019 | Key drivers of impulse purchase online: an exploration in an emerging market | - | Mulky, Avinash G ; Sarkar, Arimit ; Mukherjee, Shreya | | | | 4p. |
