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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Pandey, Satish C.
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2009 | Ambushers vs. sponsors: Does the mouse bite the guarded cheese? | - | Maity, Moutusi ; Pandey, Satish C ; Gupta, Seema | 53p. | |||
| 2007 | Event-sponsor personality fit and sponsor identification | - | Pandey, Satish ; Gupta, Seema | 24p. | |||
| 2007 | Impact of ambush marketing on sponsor identification | - | Pandey, Satish ; Gupta, Seema | 27p. | |||
| 2014 | Sponsor, ambusher, and other: consumer response to three strategies | - | Gupta, Seema ; Maity, Moutusy ; Pandey, Satish C | Vikalpa | Vol.39 | Iss.1 | 75-86p. |