Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Subject Value for money
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2003 | Evolving a communication strategy for asian paints home solutions; Asian Paints | - | Kaushal, K Vaidya | ||||
| 1996 | Impact of line extensions on the brand equity of 'scissors' brand; ITC Limited | - | Raghavan, J. Narasimha | ||||
| 2017 | Succeeding in India | - | Messner, Wolfgang ; Shainesh, G ; Zalesky, Nikolas | Business Expert Insights | 22p. |