Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject User engagement
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2022 | Enhancing user engagement, user acquisition, and revenue for Indian OTT platforms (disney+ hotstar) through feature enhancements/additions | - | Pratik, A ; Maheshwari, Yash | 23p. | |||
| 2022 | Feature additions to enhance user engagement in JRCfC | - | Singh, Hanut ; Sharma, Deepshi | 24p. | |||
| 2022 | Feature additions to improve customer experience, enhance user engagement, acquisition and revenue for Google Pay | - | Somani, Ishika ; Shalu | 28p. | |||
| 2023 | Social Media Platforms and User Engagement: A Multi-Platform Study on One-way Firm Sustainability Communication | - | Jha, Ashish Kumar ; Verma, Nishant Kumar | Information Systems Frontiers | Vol.26 | 177-194p. |