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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2012 | Emergence of online shopping in India: Shopping orientation segments | - | Gehrt, Kenneth C ; Rajan, Mahesh N ; Shainesh, G ; Czerwinski, David ; O'Brien, Matthew | ||||
| 2012 | Emergence of online shopping in India: shopping orientation segments | - | Gehrt, Kenneth C ; Rajan, Mahesh N ; Shainesh, G ; Czerwinski, David ; O'Brien, Matthew | International Journal of Retail & Distribution Management | Vol.40 | Iss.10 | 742-758p. |
| 2011 | Segmentation, Operation challenges and pricing strategy of emerging online software and vocational training market in India | - | Raman, Amit Kumar ; Raghavendra, P | 32p. | |||
| 2016 | Study of innovative supply chain of the future | - | Rawat, Ajay ; Vanam, Saisharan | 16p. | |||
| 2003 | Study of the semi-automatic categoray of Indian washing machine market; Onida, Mumbai | - | Pal, Satyendra | ||||
| 2015 | To develop end-to-end campaign management process and structure, including segmentation strategy and reporting framework, for Starbucks | - | Sashi Kumar C | 4p. |