Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Sales promotion
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1999 | Coca-Cola; Hindustan Coca-Cola Bottling North West Private Limited, Gurgaon | - | Rachhoya, Manish | ||||
| 2000 | Distribution reach of aquafresh paste and benchmarking it against colgate and pepsodent (Vol.1); Promotion of aquafresh paste through a home delivery scheme (Vol.2); Smithkline Beecham Consumer Healthcare | - | Priya, Niteen Gupte | ||||
| 2000 | Evaluation of promotions; Nestle India Limited | - | Arun Kumar, R | ||||
| 2012 | Sales promotion involving social causes: Study of structure and effects | - | Arifa, J Anees ; Gupta, Rashi | 35p. | |||
| 1999 | Study on the role of events in promoting brand awareness; Hindustan Coca-Cola Bottling Company | - | Mrinalini, M. Rao | ||||
| 1982 | Survey on media effectiveness for advertising and sales promotion; Agricultural Machinery Group, HMT, Bangalore | - | Mohan, Veneet | 53p. |