Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author
Mishra, Ashis
Showing results 1 to 12 of 12
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2013 | A conceptual model for retail productivity | - | Mishra, Ashis ; Ansari, Javeed | International Journal of Retail and Distribution Management | Vol.41 | Iss.7 | 348-379p. |
| 11-Jul-2017 | Building strategic capabilities in emerging market firms | - | Raghunath, S ; Jose, P D ; Thampy, Ashok ; Mishra, Ashis ; Gupta, Subhashish | | | | |
| 2013 | Business model for Indian retail sector: The Café Coffee Day case: In conversation with V.G. Siddhartha, Chairman, Coffee Day | - | Mishra, Ashis | IIMB Management Review | Vol.25 | Iss.3 | 160-170p. |
| 28-May-2015 | Customer segmentation at Spencer retail | - | Mishra, Ashis ; Ghosh, Pulak | | | | |
| 14-Feb-2013 | Measuring consumer empowerment and its usage as a strategic tool in retail | - | Mishra, Ashis | | | | |
| 2011 | Measuring retail productivity in Indian context: | - | Mishra, Ashis | | | | 40p. |
| 2010 | Multi-brand retailing failures in India | - | Prabhu, Ganesh N ; Mishra, Ashis | Retail Digest (Oxford) | Vol.2010 | | 58-61p. |
| 2019 | New product development in an emerging economy: a multi-objective optimisation approach | - | Mishra, Ashis | | | | 37p. |
| 2011 | Retail productivity Concepts and analysis for an emerging retail sector: | - | Mishra, Ashis | | | | 39p. |
| 2019 | Retail shopper empowerment: a consumercentric measure for store performance | - | Mishra, Ashis ; Vishvas, Radhika | IIMB Management Review | Vol.31 | Iss.1 | 20-36p. |
| 2014 | Store atmospherics in emerging markets: An opportunity for the retailers? | - | Mishra, Ashis | | | | |
| 28-May-2015 | Strategy development at Spencer retail | - | Mishra, Ashis ; Ghosh, Pulak | | | | |
