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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Sugathan, Praveen
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2015 | A typical shifts post service failure: Level of co-creation influences future motivation to Co-create | - | Sugathan, Praveen ; Mulky, Avinash G | ||||
| 2017 | A typical shifts post-failure: influence of co-creation on attribution and future motivation to co-create | - | Sugathan, Praveen ; Ranjan, Kumar Rakesh ; Mulky, Avinash G | Journal of interactive Marketing | Vol.38 | 64-81p. | |
| 2015 | Impact of failed co-created services on future motivation to co-create | - | Sugathan, Praveen ; Mulky, Avinash G |