Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author Gaurav, Kumar
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2013 | Sports marketing: Importance of sports and its celebrities as a tool to marketing product | - | Gaurav Kumar ; Hari Prasad | 53p. | |||
| 1998 | To recommend 10 potential corporate customers to the bank; Hongkong Bank | - | Gaurav Kumar | ||||
| 2002 | Understanding youth attitudes, values and aspirations and its relationship with brand commitment | - | Nath, Gaurav Jittander ; Gaurav, Kumar |