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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/19617| Title: | 100% labels: Its influence on purchase intention of ayurvedic/herbal products | Authors: | Asokan, Sangeeth Dharnesh, B R |
Keywords: | Purchase intention;Ayurvedic products;Herbal products | Issue Date: | 2020 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P20_178 | Abstract: | 100% Ayurvedic labels on ayurvedic/herbal products are very important as they impact the purchase of the customers in a positive manner. We have further researched to conclude that 100% labels increase the authenticity and trustworthiness of the product. And given that people are becoming more conscious about their health, they want the products to be more authentic and trustable. Therefore, manager can use these insights to show the authenticity of the product and increase customers purchase intention by placing 100% labels on the product package. | URI: | https://repository.iimb.ac.in/handle/2074/19617 |
| Appears in Collections: | 2020 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P20_178.pdf | 549.45 kB | Adobe PDF | View/Open Request a copy |
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