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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/10753| Title: | To understand the digital platform, with primary focus on Facebook, especially from the point of recruitment of new consumers and driving sales; L’Oreal India Pvt Ltd, Maybelline New York |
| Authors: | Rasiwasia, Rachita |
| Keywords: | Social media;Social sites;Social networking |
| Issue Date: | 2012 |
| Publisher: | Indian Institute of Management Bangalore |
| Series/Report no.: | PGP_SP_P12_093 |
| URI: | http://repository.iimb.ac.in/handle/2074/10753 |
| Appears in Collections: | 2012 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P12_093.pdf | 5.32 MB | Adobe PDF | View/Open Request a copy |
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