Business development and application of KNIME as a social media listening analysis tool; Axtria Pvt Ltd.

Abstract

Axtria is a business analytics company based in US with an offshore office in India. Axtria offers solutions in customer, distribution, sales and marketing management. They are offering solutions predominantly in the life science sector, but expanding into other sectors such as retail, financial, travel, insurance etc. As part of new BD policies Axtria was looking to create awareness about it. Axtria was expanding their presence into other social media like FaceBook, LinkedIN, Twitter etc. other than the official website. To make Axtria’s presence felt in the social media the plan was to generate interesting topics in BA and publish them in regular intervals.