Market research for wearable device wellness solution: focus portuspine

Abstract

The Objective of this Market Research Project is to identify the concept of the Wearable Fitness Device with respect to the product Portuspine , a wearable wellness device to prevent backpain. This Project will analyze the wellness Industry, identify the difference between Chronic Illness and Wellness. Qualitative Analysis such as Depth Interviews with Doctors was employed to identify the parameters to be tracked in order to help with wellness of a person. Also Doctors were interviewed with respect to Back pain as Focus product Portuspine is device to prevent Back pain. Quantitative Analysis was conducted using conjoint analysis to identify the various parameters which are required to be present in the device and which are not so important. Also a Survey was conducted with Doctors to understand their compliance with the need for this device Portuspine . Depth Interviews with Users who were tech savvy and people who suffered from back pain were carried out to understand their needs from the device. Based on the Analysis carried out; two types of models were recommended for Portuspine, one was the base model to prevent backpain and another was an Extended Model/Package to prevent other ailments as well along with backpain.