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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4564| Title: | To study and evaluate the impact trade marketing practices have had on ITC gaining competitive edge over other FMCGs. to suggest strategies to accelerate the process and develop evaluation instruments; ITC Limited. | Authors: | Saurabh Kumar | Keywords: | Business portfolio;Cigarette industry;Market segments;Trade marketing | Issue Date: | 1998 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.N8-117 | URI: | http://repository.iimb.ac.in/handle/123456789/4564 |
| Appears in Collections: | 1998 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| N8-117.pdf | 3.93 MB | Adobe PDF | View/Open Request a copy |
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