Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/3544| Title: | From positioning to brand identity - a study of leading brand strategies in the era of liberalization | Authors: | Gupta, Rajan | Issue Date: | 1997 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP Contemporary Concerns Study;CCS.PGP.N7-058 | URI: | http://repository.iimb.ac.in/handle/123456789/3544 |
| Appears in Collections: | 1997 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| CCS.PGP.N7-58.pdf | 5.23 MB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.