Customer satisfaction study: thermachoice uterine balloon therapy

Abstract

The main purpose of the project was to find the current customer satisfaction score of TC and analyze it with the previous year. The research objective was to determine what the key areas of concern were for these customers, with respect to the Thermachoice Uterine balloon Therapy, and what could be done to improve the existing scenario to make the therapy more widely accepted. And also design a structured marketing plan for the TCUBT and devise a strategy to increase the sales level. Due to the amount of competition in the market, this study was done to understand the customers and is essential for Gynecare Division to correctly position itself. The marketing research analyses the customers and identifies their preferences. The main marketing decision that needs to be addressed is how Thermachoice should design its marketing plan. Customer satisfaction levels of the existing Therma choice users of the South Zone was found. Perceived Customer Satisfaction was obtained directly by interviewing the customer .The research adopts a popular method used in customer satisfaction measurement exercises, which defines 8 generic drivers of satisfaction, and then performs an analysis on these drivers to determine which ones are relevant to Thermachoice customers. The satisfaction ratings on these individual relevant drivers are then used to get the overall estimated customer satisfaction score.