Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/11086
Title: | Marketing global umbrella brands to the bottom of the pyramid in India |
Authors: | Ganjoo, Amit Sinha, Vikas |
Keywords: | Marketing management |
Issue Date: | 2012 |
Publisher: | Indian Institute of Management Bangalore |
Series/Report no.: | PGSEM-PR-P12-03_93 |
URI: | http://repository.iimb.ac.in/handle/123456789/11086 |
Appears in Collections: | 2012 |
Files in This Item:
File | Size | Format | |
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PGSEM_12_03_93_2009002_078.pdf | 932.86 kB | Adobe PDF | View/Open Request a copy |
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