Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/9790
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dc.contributor.advisorKumar, U Dinesh
dc.contributor.authorNitin, P. N.
dc.date.accessioned2019-07-23T09:19:58Z-
dc.date.available2019-07-23T09:19:58Z-
dc.date.issued2014
dc.identifier.urihttp://repository.iimb.ac.in/handle/2074/9790
dc.description.abstractPackage pricing has become popular among hospitals across India. Many hospitals quoted package prices for treatments such as heart surgery, knee replacement etc. Irrespective of the expenses and the duration of treatment, the patient would pay only the agreed price since it was a contract between the patient and the hospitals. Hospitals cannot charge more than the package price under any circumstances. Many state governments insisted on such contracts as there was a perception in the public that the hospitals insisted on unnecessary diagnostic tests whose profit margin was high. Hence it has become imperative to find the right package prices and factors affecting the cost of the surgery. Dr Narayanan from DAD hospital is faced with a dilemma as to how to come up with the right package price. In this project we are using Multinomial Regression to come up with a model that will help DAD find out the factors that will help them come up with the right packages for patients.
dc.language.isoen_US
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesEPGP_P14_10
dc.subjectMarketing management
dc.subjectPricing
dc.subjectHospital administration
dc.titlePackage pricing in hospitals
dc.typeProject Report-EPGP
dc.pages11p.
Appears in Collections:2010-2015
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