Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/9766
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dc.contributor.advisorMishra, Ashis
dc.contributor.authorKarandikar, Ashutosh
dc.date.accessioned2019-07-23T09:01:34Z-
dc.date.available2019-07-23T09:01:34Z-
dc.date.issued2013
dc.identifier.urihttp://repository.iimb.ac.in/handle/2074/9766
dc.language.isoen_US
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesEPGP_P13_05
dc.subjectMarketing management
dc.titleUse of anticipated regret for sales and promotion of high utilitarian goods
dc.typeProject Report-EPGP
dc.pages52p.
Appears in Collections:2010-2015
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